Who we are
I am Hasan Cagli, a software engineer and indie founder. I studied engineering at Doğuş University, but what has always driven me is a very practical question: how can simple software solve a boring, painful, everyday problem?
In 2025 I made a big decision. I left a stable 9-to-5 job to build products completely in public on X (formerly Twitter). That means sharing the wins, the numbers, the setbacks and the lessons as they happen — not polishing a highlight reel after the fact.
What I build and teach is not about hype or shortcuts. It is about taking AI tools that already exist, learning them properly, and turning them into a service that real clients pay for.
Why PostPlanify exists
Before PostPlanify, I was building my own personal brand online. I would make a video… and then lose half an hour to the boring part: download it, open TikTok, write a caption, post it. Then Instagram Reels. Then YouTube Shorts. Then X. Then LinkedIn. Thirty minutes of admin for a single post.
The existing tools were either bloated and confusing or priced far beyond what an independent creator or a small agency could justify. There was a clear gap: a simpler, clearer, fairer tool that connects to Canva, drafts captions with AI, and publishes everywhere with one click.
That gap became PostPlanify — an all-in-one social media scheduling platform for teams and creators.
What PostPlanify does
- Schedules and publishes content across 10 platforms, including X, LinkedIn, Instagram, TikTok, YouTube and Google Business.
- Connects to Canva and uses AI to draft captions, so publishing feels fast, not fiddly.
- Gives teams and agencies separate workspaces, client approval flows and white-label PDF reports.
- Uses a flat monthly price with unlimited team members — no per-seat charges that punish growth.
The numbers, shared openly
PostPlanify reached over $3,700 in monthly recurring revenue, with 1,800+ users in 30+ countries — built by one person, with no outside funding. It shipped its first version in about two months, built on nights and weekends, with the frontend, backend, database and integrations all done by hand.
How it grew
The growth engine was deliberate, not accidental. Three channels did most of the work:
- SEO and GEO — thorough, honest comparison content and well-structured pages that both search engines and AI assistants can read and recommend.
- Reddit, value first — genuinely helpful answers in communities like r/SaaS and r/marketing, mentioning the tool only when it is truly relevant.
- YouTube — documenting the journey on video and building deeper trust than a short post ever could.
The lesson that changed everything
Early on, the business chased the wrong customers: curious hobbyists who bought one month, tried to go viral, and cancelled to save $20. Churn was brutal. The pivot was to focus on marketing agencies — teams that manage social media for many clients and cannot run without a scheduling tool. For them, it is a business expense, not a toy.
With that focus came agency-only features, higher prices and a yearly-first plan. Churn dropped, lifetime value climbed, and the business became more stable.
The method we teach
Tools are only half the story. The other half is a repeatable method anyone can follow:
- Learn one tool well enough to deliver a real result — an afternoon, not a semester.
- Choose one offer for one clear type of client. Narrow beats broad.
- Land your first client with honest, specific outreach — a numbers game, not a talent game.
- Make it recurring by turning one delivered result into a monthly retainer, then repeat.
A community, online and offline
This is not a lone journey. Members join live classes and group discussions online, and meet in person at workshops, city meetups and dinners across Europe. You ask questions, compare notes and get real feedback from other learners and from me — because building something new is far easier when you are not doing it alone.
The free two-day AI class
To make the first step accessible, we run a free live class — two evenings, live, with only 30 seats per room so it stays useful and interactive. Day one covers the opportunity and the tools; day two covers the method, from zero to your first paying client. You leave with practical next steps, not just motivation.
Seats are limited and first come, first served. If you are curious whether this path is for you, it is the lowest-risk way to find out.
What we believe
- Start before you feel ready. Momentum beats perfection.
- Be useful, then be paid. Value first, always.
- Pick customers who stay. A business that relies on the result churns far less.
- Keep it simple. Nail the core, and trust follows.
- Build in public. Transparency is the cheapest marketing and the best accountability.
Where to go next
Ready to see how it works? Reserve a seat in the next free live class from the home page, or explore the member results and the method. If you have a question first, the Contact Us page is the best place to start.